CLICK! PR 2021: Who will conquer the Idea Encoding Battle?

(VLU12/7/2021) Occurred since March 2021; the Faculty of Public Relations and Communication had successfully organized the CLICK! PR 2021 Contest themed on ENCODING and attracted lecturers, parents, and students at Van Lang University.

vlu khoa quan he cong chung truyen thong to chuc chung ket click pr a

CLICK! PR is a unique academic contest of the Faculty of PR and Communication at Van Lang University. After nine seasons, the competition has become a significant playground for PR students to express their creativity and engage in hands-on experience.

To seek new talents in PR, CLICK! PR 2021 had returned with the theme of "ENCODING" and welcomed all VLU students with a passion for communication and creativity.

CLICK! PR – ENCODING consisted of three rounds: Preliminary, Semi-final and Final. In the Preliminary Round, the contests were divided into the collective leg and the individual leg. Contestants in each leg should prepare their works as instructed. Among 500 submissions, the Board of Judges had defined the eight most excellent groups to move on to the Semi-final: Six Steps, iLoS, Solary, Quáo, Fire Ant Hive, Bon Voyage and Asansi.

vlu khoa quan he cong chung truyen thong to chuc chung ket click pr iSix Steps group

vlu khoa quan he cong chung truyen thong to chuc chung ket click pr hiLoS group

vlu khoa quan he cong chung truyen thong to chuc chung ket click pr gSolary group

vlu khoa quan he cong chung truyen thong to chuc chung ket click pr fQuao group

vlu khoa quan he cong chung truyen thong to chuc chung ket click pr eFire Ant Hive group

vlu khoa quan he cong chung truyen thong to chuc chung ket click pr dTouch group

vlu khoa quan he cong chung truyen thong to chuc chung ket click pr cBon Voyage group

vlu khoa quan he cong chung truyen thong to chuc chung ket click pr bAsansi group

To conquer the champion title of CLICK! PR 2021, each group had to prepare a media campaign for HCMC Metro systems, executing the plans, and educate the target audiences about this means of transport. The proposal for the campaign would be evaluated in a bidding session.

The Semi-final round occurred on 08 May 2021. Each group had seven minutes to introduce their media campaign and persuade three judges, who were MA. Tran Duc Tuan – Head of Organizational PR Division, Mr. Nguyen Thanh Tong – CEO of Ideaguru Company and Ms. Tran Thi Hoai Thu – Vice-Chief of the Office of Urban Railroad Management. The Semi-final night concluded with the brightest four groups moving on to the Final. These groups were Six Steps, Fire Ant Hive, Bon Voyage, and Quáo. However, due to personal reasons, Bon Voyage group could not participate in the final round, so there would be only three groups left.

vlu khoa quan he cong chung truyen thong to chuc chung ket click pr i 1Judges of CLICK! PR 2021's Semi-final round

The Board of Judges in the Semi-final round would take on their duty in the Final on 10 July 2021. Despite the Covid-19 pandemic outbreak, the Organizing Committee tried their best to facilitate the finalists to attend the Final round virtually on the Google Meet platform. Besides supporting the groups to complete their performance, the Organizing Committee also created another room to allow the audience to follow and cheer for their favorite group. Once the Final round concluded, the finalists' performances were published on 12, 13, and 14 July on the Faculty of PR and Communication at Van Lang University fanpage.

vlu khoa quan he cong chung truyen thong to chuc chung ket click pr jThe Final round occurred virtually on the Google Meet platform.

As CLICK PR! 2021 contest concluded, the fighters had become stronger and braver to continue their parts in the Idea Encoding Contest. The final results were published on the Faculty of PR and Communication Fanpage. 

Faculty of PR and Communication


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