Qualitative approach in Vietnam’s Tourism Research: a story from case studies

(Van Lang, June 03, 2020) - On 29/05/2020, the Faculty of Tourism has successfully held the scientific seminar, of which the special subject was "Qualitative Approach in Vietnam's Tourism Research: a story from case studies."

vlu tourism seminar gThe Seminar welcomed a variety of scientists and researchers from different universities in Ho Chi Minh City on 29/5/2020.

In the "Qualitative Approach in Vietnam's Tourism research: a story from case studies" seminar, the Faculty of Tourism in Van Lang University, together with the scientists and researchers, made six typical speeches to clarify the current trend related to the topic. 

vlu tourism seminar bDr. Tran Cam Thi - Associate Dean of the Faculty of Tourism, commenced the Seminar with a speech about "Qualitative Research Method: An overview of the world and Vietnam through the research journals. "

"Through the speech, I hope to point out the importance of a qualitative approach; however, the seminars or workshops clarifying the subject are very few in volume. At once, the sum of this seminar is that the Interdisciplinary Research Method has been conducted to adapt to different qualitative approaches in specific qualitative research. The researchers have applied several methodologies in qualitative research, or the application of different real-time sample selections and data collections to assemble their qualitative database. This also includes their method of processing qualitative data, the credibility in qualitative research, and the super-cultural challenges in languages or theories for qualitative research." Dr. Tran Cam Chi said.

Meanwhile, Assoc. Prof. Nguyen Duc Loc (Research Institute of Social Life), considering the overview of qualitative research method application, came up with the speech "Qualitative research: from the theory to the reality in Vietnam." The speech stated the current circumstance, in which the experimental methods were no longer seen as the best solution to explain the complex issues of social life. 

Assoc. Prof. Nguyen Duc Loc posed a question: "The Qualitative Researchers in Social Sciences are alleged to be exceedingly subjective in data analysis. Indeed, the researchers have been quite confused in information processing due to the lack of data analysis tools. Is there no remedy? How to overcome the limitations mentioned above?"

vlu tourism seminar cAssoc. Prof. Nguyen Duc Loc gave a speech about "On 29/05/2020, the Faculty of Tourism has successfully held the scientific Seminar, of which the special subject was "Qualitative Approach in Vietnam's Tourism Research: A story from case studies."From the theory to the reality in Vietnam."

Dr. Alan Tho - Faculty of Business Administration, International University (Vietnam National University, HCMC) - mentioned the challenge to approach the Ethnic minority in Tourism research - setbacks in researching the ethnic - minority public servants at work: hands-on cases in Tay Nguyen's district-administration level.

"Every single approach should begin with empathy, more precisely, human comprehensibility. What if a researcher is unable to understand the confusion that they accidentally made in communication? Instead of going straight to the point, they (Ethnic minority) tend to allude. It surely interferes with the data collection." said Alan Tho. At once, he pointed out the key to qualitative research - the researchers ought to immerse themselves in the communities, study, and work together to understand their culture.

vlu tourism seminar dDr. Alan Tho shares the favorite topic related to Ethnic minorities.

As to the cultural values of Ethnic minority, Dr. Quang Dai Tuyen - Lecturer at the Faculty of Tourism, Van Lang University - contributed a subject "Authenticity in Tourism culture: perspective of Champa community in rituals performance at the sacred temple Po Klaong Girai, Ninh Thuan" The discussion concentrated on the exploration and promotion of Champa cultural heritage at Po Klaong Girai, where it preserves unique cultural heritage resources for tourism development. 

From the speech, Dr. Quang Dai Tuyen commented on the reconstruction of cultural space to meet tourists' demands. At once, he pointed out the disadvantages which changed their customs and traditions. From that point, it was recommended to have a consultation from the Champa community to preserve, promote, and exploit Cham cultural tourism. 

vlu tourism seminar eDr. Quang Dai Tuyen with the topic “Authenticity in tourism culture: Perspective of Champa community in rituals performance at the sacred temple Po Klaong Girai, Ninh Thuan”

lso, the Seminar highlighted the connection between tourism development and poverty reduction in Nature reserves with the presentation "Tourism and poverty reduction in Nature reserves: Parallel Study between Japan and Vietnam" conducted by Dr. Nguyen Van Hoang, Faculty of Tourism, University of Social Sciences and Humanities Vietnam National University - Ho Chi Minh City. The presentation, cased on tourism's concept to help the poor, introduces two concepts of "relative poverty" and "absolute poverty." These two concepts are aligned with two research areas: a developed country - World Heritage Site of Yakushima island in Japan, and a developing country - Cu Lao Cham Marine Protected Area in Vietnam. The study found that tourism development without an organized system and management led to inhabitant income inequality. Moreover, it increased the rate of "relative poverty." As a result, the economy is adversely affected. 

vlu tourism seminar fDr. Nguyen presented “Tourism and poverty reduction in Nature reserves: Parallel Study between Japan and Vietnam.”

At last, Dr. Truong Thi Hong Minh, Faculty of Tourism - Hoa Sen University, participated with the symposium "Flexible application of different research methods in qualitative research: Study the role of the local community in tourism development in mountainous district A Luoi - Thua Thien Hue."

In the research, Dr. Truong aimed to learn regional tourism development activities, especially in the context of tourism promotion is considered as a tool to push the economy. Also, these research areas received bits of help from the Non-Governmental Organizations.

vlu tourism seminar aDr. Truong with presentation “Flexible application of different research methods in qualitative research: Study the role of local community in tourism development in mountainous district A Luoi - Thua Thien Hue”

The seminar "Qualitative Approach in Vietnam's Tourism Research: a story from case studies" held by the Faculty of Tourism - Van Lang University was full of excitement and interest. A copious number of new content has been created through the Seminar. Notably, the contribution of methodology from an indigenous perspective, the methods to approach the study originates from the parallel, integration, and multilingual. It can be seen, besides the prestige of training through application and experience activities for students, the Faculty of Tourism steadily progresses the academic activities on scales, along with the research community in Vietnam's tourism and countries' in the world. 

Trung Nghia
Photos: Ngoc Thach & Nhat Huy
Translate by: Pham Nguyen Thien An


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