Diplomatic and reception procedures and behavioral cultures at universities

(Admission Office – Van Lang, August 30th, 2018 ) – In the morning of August 24th, 2018, Van Lang University held the seminar "Diplomatic and reception procedures and behavioral cultures at universities" in Room No. 901A of its Headquarter located at 45 Nguyen Khac Nhu St., Co Giang Ward, District 1, HCMC.

DH Van lang le tan ngoai giao 1Led by Dr. Dao Minh Hong - the former Head of the International Relations Department of University of Social Sciences and Humanities of Ho Chi Minh City Vietnam National University, the seminar held a high level of attraction for Van Lang University’s Board of Management and its staff, including lecturers and office workers.

During the seminar, which lasted over 3 hours, Dr. Dao Minh Hong has suggested numerous contemporary issues which were very useful for the participants. She did not elaborate on codes of conduct and diplomacy skills but emphasize the foreign relations issues which Van Lang University should focus on and standards of behavior which its lecturers should meet in an academic setting. Accordingly, behavioral culture is a process of each individual’s autonomous learning of reaching the desired standards of behavior; the behavioral culture of a university is formed from the cultural behaviors of all the staff – the faculty, the office workers and the students, regardless of whether they are involved in the university’s internal or external activities.

Diplomatic and reception procedures are a tool of foreign affairs

Since 2016, to achieve the strategic objectives in the new development stage, Van Lang University has regularly met, exchanged and cooperated with a variety of universities, research institutes, domestic and foreign enterprises to discuss cooperation in training, research and technology transfer. Developing bilateral relations requires the university to regard diplomatic and reception regulations and procedures one of the main tasks for building and strengthening its image and one of the key factors directly affecting the effectiveness of the partnership. Diplomatic and reception regulations and procedures are an area of scientific as well as artistic characteristics that need cultural understanding and subtlety. According to Dr. Dao Minh Hong, the International Cooperation and Scientific Research Division of the University is responsible for briefing university leaders on socializing etiquettes, including appropriate attire, the customs of the partners, and gift giving skills,  etc. prior to meetings and receptions.

DH Van lang le tan ngoai giao 2The Board of Management, who presents the image of Van Lang University, regularly participate in university relationship affairs. Understanding diplomatic regulations contributes to stabilizing the status of the university vis-à-vis its partners.

Some common principles to remember in diplomatic activities:
- WHO I AM
: I am presenting the image of Van Lang University; I must forget about my individual self. Each individual’s professional behavior in university relationship affairs contributes to the status of the school.

- WHO MY PARTNER IS:  It is a must to research on and find out complete information about the partner before setting up relations.

- WHAT MY OBJECTIVE IS: Van Lang University and its partners will work together to address particular issues to benefit each other.


Cultural and diplomatic and reception procedure knowledge will also help in organizing school events, which are not only for media purposes but also for leaders to impress and engage members in the school.

DH Van lang le tan ngoai giao 3

Recently, the Decision Announcement Ceremony and the Certificate of Institutional Quality for Van Lang University (on May 31, 1818) was a great event receiving many compliments from the Association of Vietnamese Universities and Colleges on high-standard event organization

Develop a set of behavioral skills for Van Lang faculty

According to Dr. Dao Minh Hong’s analysis, it is the lecturer who leads his/her studens’ behavioral culture, especially for those of freshmen. Students need to be respected in terms of their genders and to receive support for developing their talents to realize their dream careers.

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Some interesting information for lecturers:
- Verbal communication affects students’ minds only from 30% to 40%., so lecturers need to regulate the way they teach and adjust lecturer timing so that students have the best possible relaxation for further learning. After about 40 minutes of teaching, they can relax students with relevant anecdotes, or informal, “instant” arts performances, etc. To communicate well with students in a wide range of majors, lecturers need to read more and enrich their knowledge for suitable, attractive anecdotes.

- Non-verbal communication affects students’ minds from 60% to 70%. Things such as faces, smiles, eyes, and gestures; appearance; and the communication context should be carefully researched by lecturers to get good impression and ensure communication effectiveness.

A lot of teaching experience under the perspective of cultural behaviors from Dr. Dao Minh Hong in the seminar was acclaimed and carefully noted by Van Lang University’s lecturers.

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In April 2018, the Ministry of Education and Training issued the draft version of the "Building behavioral culture in schools and institutions" Project for the period of 2018-2025, with the aim of completing the Code of Conduct in schools and institutions so as to be applied nationwide, since the 2018-2019 school year in upper secondary schools.

At Van Lang University, over the past 10 years, the "Student scholastic affair self-management" campaign has been widely popularized among students to form a fine tradition of the university. The Its 10 content areas represent the student's individual effort in maintaining self-discipline and organizational culture.

At the end of the seminar, Associate Professor, Dr. Tran Thi My Dieu – the Rector of Van Lang University, thanked Dr. Dao Minh Hong and expressed his wish that, together with the managerial staff of the University, she could build up a set of behavioral skills for all lecturers and students, in order to specify the "Van Lang behavioral culture", which all the members of the University are always proud of cultivating..

Source: Bích Phương
Translated by: Do Thi Huyen


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